Influencer marketing has become a significant part of every brand’s growth strategy. However, there are a lot of misconceptions about influencer marketing. We are going to share the 6 most common myths about influencer marketing that shouldn’t stop you from investing in them. With the right strategy, influencer marketing can help your business drive brand awareness and sales. Influencers are capable of building an authentic bond with your customers. Influencers, especially the lower tiers are more reliable and approachable. Their approach is more of a recommendation rather than sales. With the outbreak of COVID-19, influencer marketing has grown by leaps and bounds.

6 myths about influencer marketing

#1. Influencers are expensive

It’s always assumed that influencer marketing is expensive. Influencer marketing is not just about the creator but also the work that goes into it. In the case of mega influencers, it’s the combined charge of make-up artists, photographers, creatives, and managers. It is still cheap compared to traditional methods of advertising.

It can be challenging sometimes since celebrities and mega influencers do not have a set price. However, there are cheaper options available such as micro and nano-influencers who are also proven quite effective to run campaigns. You can get 100 nano-influencers for the price of 1 mega/celebrity influencer. You can run a full-fledged campaign with 50 influencers for 29,999 with our brand,  Get a free consultation by contacting us.

#2. Nano-influencers and micro-influencers are not very effective

The bigger the audience, the better the influencer. This is an age-old myth that brands trust. However, when the number of followers is so high it’s impossible to respond to each and every one of them. Influencers with a higher number of followers usually have a lower engagement rate (ER). Nano-influencers have a higher engagement rate compared to the other tiers. The smaller number of followers makes it easier for them to engage with customers and also respond to queries.

#3. They have a lot of fake followers

We can’t deny this completely, but most of them gain genuine followers because of the content they produce. As mentioned above, brands have started preferring influencers with a small number of followers and higher engagements rather than a higher number of followers and lower engagements. There are ways to figure out if an influencer is legitimate or not. Take a look at their number of likes and comments and the number of followers and accounts that actively engage with them. You can also outsource it to an agency since they will verify these things for you and make it easier for you.

#4. It’s not scalable

We at scale all our campaigns to predict the reach and return on investment (ROI). There are numerous ways to scale influencer marketing campaigns, there are multiple tools available in the marketing which can be used. It is important to identify the right data to scale, this data may vary depending upon the channel and influencer tiers.

#5. Influencer marketing is only for well established companies

These days a lot of upcoming brands are using influencer marketing and it has helped them to increase their online presence. Influencer marketing, at least the lower tiers are budget-friendly and would be a perfect strategy for budding businesses if implemented correctly.

#6. Brands can easily manage influencers

This is our most favorite one. Being in the industry for quite some time, we know it’s not an easy task to collaborate with influencers. Especially in the case of Nanos and micro-influencers, collaborating with hundreds of influencers can get very challenging.

Some of the challenges faced by brands are:

RECRUITING relevant influencers


MANAGING campaigns

CURATING content

TRACKING performance

PAYING influencers

While influencer marketing is fairly a new concept, it has its own pros and cons. A lot of brands have already switched to this trend because it’s been working well for them. Influencer marketing can be used by any brand, cosmetics, sports, food delivery service, stationaries, etc. It has great benefits if implemented correctly. We hope we have busted some myths about influencer marketing and help to incorporate this new strategy into your business.